The artistic director, Stefany, approached to me to create a branding and website design to be completed before the opening night of their inaugural performance. The design needed to appeal to their audience of Dallas Theatre-goers as well as potential performers who might audition for future performances. She wanted the design to express the youthful, contemporary, and edgy persona of the shows the company was dedicated to performing. The goals for this project included establishing a memorable branding presence through creation of both print and digital media. The website needed to be simple, editable, and extremely user friendly, while still displaying the Proper Hijinx personality.